Shaping New Zealand's future

I worked closely with the client team to evolve the global brand to have more of a New Zealand flavour. We had to strike a careful balance between feeling clean, modern and future forward, while making the business feel local and approachable by integrating elements of the New Zealand culture.

People who arrive on the Minter Ellison website are likely to have a problem in mind, but are perhaps unsure on exactly what help they need, and how to find it. We designed a homepage experience for this where a user can answer couple of questions and then be presented with content that relates to them. This allows users to quickly dive deep into content, and find the right specialists to help them.

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