Antipodes is a famous New Zealand skincare brand, a familiar face in boutique stores in NZ, UK and France, however prior to Covid-19 they had no D2C digital presence. That had to change, fast.
As a business that mainly operated out of retail stores, Antipodes faced a huge challenge during COVID-19 when stores closed, and their customers were no longer able to easily shop. As a reaction they had to quickly put together a digital presence and build a CRM strategy to continue to service their loyal customer base. I joined Antipodes to help them with building the digital side of their business, this included designing and maintaining a new D2C e-commerce website, building a CRM and social media strategy, and evolving the brand visual identity to suit this much more rapid, reactive medium.
Antipodes launch at least two new products per year, traditionally this would be marketed through in-store collateral and outdoor advertising. However with a digital strategy we were able to produce 3-month launch campaigns with tease, early access, launch and regime building experiences.
