Introducing Nikon’s new mirrorless Z 7 camera to travel lovers through a partnership campaign with Secret Escapes.
The fit between photography and travel is natural and there are obvious selling points to the camera, but we wanted to tell a more meaningful story. We explored the fundamental reasons why people love to travel - to learn, to experience, to grow, & come to know a place like a true local. To discover those hidden gems, and special spots that make a place feel like home.
And what better way to discover that love for a destination, than to be guided by someone who calls it home? We brought together two avid photographers from either side of the world, to explore each others home towns and discover a perspective only attained through travelling to challenging, unfamiliar and exciting destinations.
Mixing the incredible landscapes of Norway and the urban scenes of Singapore, we could show off two photographic disciplines, show the versatility of the camera, and create a beautiful travel piece to inspire the Secret Escapes audience whilst still having Nikon at the forefront of the narrative
